Your Selection
We have a lot of great ideas for product but are unable to make everything, so the challenge is always ensuring we produce the types of items you really want.
Traditionally, brands make this choice for you.
Whilst we will continue to release items through our Archibald Core Collection, we decided there must be a better way forward to ensure more synergy.
As valued members of our community, we feel it is important for you to have a say in what gets made next. By focusing on making the items you want, we are creating a more sustainable release model.
It means less wastage, and working towards our brand goal of allowing more people to access BETTER items.
Quality over quantity.
We design the product - We carefully design and sample new pieces for you to choose from. Some will be conceptualized by us and some will be collaborative or designed by guest brands and artists. Every new piece will have a specified campaign window for backed-order availability. If an item receives enough customer bids and demand for backed orders, it will make it to production. If it does not, it will leave the line-up to be archived. Your bid, your vote, will help see it made.
You fund the production - If you see something that catches your eye, you can join the campaign and place a backed bid against it using your account or credit card to reserve your order. If enough bids are placed by the end of the campaign window time period, we will put the item into production and charge you automatically. But you won’t be charged until the very end of the campaign, and only if the campaign is successful.
We deliver to you - If the campaign is successful, the design will move on to the next stage of production. The official purchase order will be placed with our craftsman, the materials will be ordered, and the product will be added to our live dashboard linked to your account and orders on the Archibald London website. You will have visibility into which stage your order is in while it is being made. As soon as it is ready we will ship you your order.
Peruse our ongoing campaigns for Backed by You items
Take a peek at what’s coming next. We will add items as and when they are ready.
Successful products from previous Backed classes, we may have a few pieces left available to order.
These are some of our campaigns that didn’t quite make it to market, but that doesn’t mean they won’t ever be back
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Learn MoreArchibald, (Un)dressed - our entire collection, up to 25% off
Archibald was founded on the principle of bringing people together to celebrate quality, craftsmanship, and human excellence. We want to allow as many people as possible to own and enjoy items made by the world’s most talented craftsmen using only the finest materials.
With this in mind, we never intended to offer discounts or operate sales of any sort because our pricing approach didn’t build in an ability to do so. Traditional retail operates on the false-discount model, where the price they expect you to purchase for is generally different from the sticker price of the item being sold. We opted against these games and prioritized value, offering fair and transparent pricing as a fundamental tenet of our brand.
Over the past few years, we faced significant challenges that tested our resilience. From a craftsman altering product specifications without notice during the pandemic to delayed pre-orders of sneakers in early 2023, these events brought us to the brink. However, each challenge has ultimately strengthened our commitment to excellence. With lessons learned, we’ve worked hard to ensure that today, our brand is stronger—in product, systems, and service. Yet, we know there is always room for growth, and we remain focused on continually improving the experience we offer you.
More importantly, these issues, though resolved, caused frustration among some of our customers. While many of the negative reviews don’t reflect the extensive efforts made to resolve each incident—often resulting in happy outcomes—those experiences still prompted some customers to voice their dissatisfaction. We understand that each represents a moment where we could have done better, and we take each one seriously.
If our products intend to stand alongside those from brands we look up to, like Brunello Cucinelli, Loro Piana, Ermenegildo Zegna, and Loewe, then offering them through a more direct and inclusive pricing model should not compromise the level of service and experience that accompanies them. The artisans we work with have dedicated their lives to creating exceptional products, and anything less than an equally exceptional experience would do a disservice to their craft—and to you, our valued customers.
For the time being, as we continue to build back strong, Archibald is (Un)dressed and you can enjoy a generous 25% off our already disruptive and fair prices.
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